The 99s

The 99s are a team of talented musicians unified by dynamic stage presence, shared love of timeless chart-topping hits, and their ability to pack the dance floor. With a set list packed of pop, rock, and R&B favourites from the 70s through the 00s, it’s as impossible to know what’s coming next as it is to not shout-sing along to every word.

From the collective petrie dish of All Time and Dwayne Gretzky, Toronto’s new live music powerhouse was born. Initially an idea to apply the successful Dwayne Gretzky model to a whole new crop of Toronto’s emerging talents, we scoured the city for the most captivating performers and musicians we could find – and invited them to join this exciting new project designed to electrify and jubilate audiences. The 99s made their debut in 2019.
All Time provides artist management, talent booking, strategic planning, creative direction, and concert production and promotion.